If you’ve just started out as a gutter cleaner or are stuck in a bit of a rut, you might be wondering how to grow your gutter cleaning business.
Perhaps you’ve had a few clients so far and that in turn has resulted in a few more from word of mouth.
Whilst we could dive deep into marketing tactics and the like, we thought we’d share some financial goals that you’ll need to hit in order to consistently grow. For this, we’ve assumed that you’ve made it to 12 jobs for the first time and you’re charging £160 per job. Bear in mind that we haven’t factored in any client acquisition costs.
Month 1
Target Revenue: £2000
Average Job Price: £160
Jobs Needed: 12
Leads Needed: 9
Lead > Job Close Rate: 70%
Upsell Rate: 15%
Estimated Upsell Customers Gained: 2
Estimated Upsell Customers Revenue: £300
Total Monthly Revenue: £2,300
Month 2
Target Revenue: £2500
Average Job Price: £160
Jobs Needed: 16
Leads Needed: 11
Lead > Job Close Rate: 70%
Upsell Rate: 15%
Estimated Upsell Customers Gained: 2.4
Estimated Upsell Customers Revenue: £375
Total Monthly Revenue: £2875
Month 3
Target Revenue: £3000
Average Job Price: £160
Jobs Needed: 19
Leads Needed: 13
Lead > Job Close Rate: 70%
Upsell Rate: 15%
Estimated Upsell Customers Gained: 2.8
Estimated Upsell Customers Revenue: £450
Total Monthly Revenue: £3540
Month 4
Target Revenue: £3500
Average Job Price: £160
Jobs Needed: 22
Leads Needed: 15
Lead > Job Close Rate: 70%
Upsell Rate: 15%
Estimated Upsell Customers Gained: 3.3
Estimated Upsell Customers Revenue: £525
Total Monthly Revenue: £4025
Month 5
Target Revenue: £4000
Average Job Price: £160
Jobs Needed: 25
Leads Needed: 17
Lead > Job Close Rate: 70%
Upsell Rate: 15%
Estimated Upsell Customers Gained: 3.8
Estimated Upsell Customers Revenue: £600
Total Monthly Revenue: £4600
Month 6
Target Revenue: £4500
Average Job Price: £160
Jobs Needed: 28
Leads Needed: 20
Lead > Job Close Rate: 70%
Upsell Rate: 15%
Estimated Upsell Customers Gained: 4.2
Estimated Upsell Customers Revenue: £675
Total Monthly Revenue: £5175
Beyond Month 6
As you may have noticed, by time month 6 hits, you’ll be working at least one house almost every day. Of course, having good tools will mean you could be cleaning multiple homes a day, but a better idea might be to think about employing someone to help.
As your client base grows you’ll be getting more than enough extra customer referrals to validate employing someone on a job-by-job basis.
Overview
These figures will hopefully give you an idea as to how many jobs you need to be doing to hit your financial targets. Whilst word of mouth and repeat customers will go a long way, gaining new customers will be just as important.
You can market your business in a variety of ways including social media pages, getting listed in local directories and posting high standard, professional looking business cards in your area.